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Flights Redesign

As Sr. Design Manager for Agoda Flights, I oversee end-to-end flights experience and design quality, help scope priority areas for roadmap funding and resourcing, and keep design influential in cross-functional decisions. A flagship thread of this work is a full search funnel revamp—from how travelers first search to how the product earns their trust through each step.

Context

Flights is a high-stakes surface: travelers compare options quickly, tolerate little ambiguity, and expect search through checkout to feel coherent and fast. The work sits alongside strong product and engineering partners, where small UX gaps compound into drop-off, support load, and brand perception.

Before the revamp

The legacy search funnel had grown through incremental releases: patterns and hierarchy were not always aligned end-to-end, and the experience did not fully reflect how we wanted to guide search, comparison, and decision-making. That mismatch became the case for a deliberate revamp—not a visual refresh alone, but a clearer story through the funnel.

Three representative flows from the legacy funnel.

Before revamp: search result page
Legacy results—where comparison density and next steps did not always match how search had framed the task, a mismatch the revamp targeted first.
Before revamp: flights details
Legacy flight details—fare and itinerary decisions surfaced in patterns that could feel disconnected from upstream search and comparison.
Before revamp: checkout page
Legacy checkout—where any ambiguity from earlier funnel steps showed up most clearly before commit.

Approach

My role combined hands-on design leadership with org-facing work: raising the bar on craft, making trade-offs visible, and ensuring design had a seat at the table when scope and investment were decided.

  • Quality — E2E flights UX. Oversaw the full journey so flows, components, and narrative felt consistent from first search to key decision moments—not only isolated screens.
  • Strategy — funding and resources. Helped narrow focus areas so roadmap and staffing tracked the highest-impact problems for travelers and the business, not only the loudest backlog.
  • Design voice — influence. Worked with stakeholders so design shaped priorities early: problem framing, success criteria, and sequencing—not just execution after decisions were fixed.
  • Team. Supported three ICs—one Lead Product Designer and two Sr. Product Designers—with direction, critique, and space to own outcomes while staying aligned on the funnel narrative.

After the revamp

The refreshed funnel aligns steps, language, and hierarchy so travelers can move from search to decision with less ambiguity—these GIFs mirror the same three story beats as above, post-revamp.

After revamp: home to flight search page
After the revamp: from home into flights search—same opening beat as the legacy funnel, with clearer framing of what happens next.
After revamp: search landing animations
Search landing—motion and hierarchy tuned so the handoff into results matches the intended story through the funnel.
After revamp: search result page
Results post-revamp—paired with the first legacy screenshot so readers can compare the same story beat with clearer progression toward booking.

Outcome

The search funnel revamp is landing across releases; specifics and metrics stay internal, but the north star is clearer progression, stronger trust through the journey, and less friction between intent and booking.